Advertising technologies list and market shares
| Technology name | Official website URL | Tracked websites using this technology | Market shares | |
|---|---|---|---|---|
| 1 |  Google AdSense | www.google.com | 7,145 | 61.02% |
| 2 |  Google Ads | ads.google.com | 1,319 | 11.26% |
| 3 |  Twitter Ads | ads.twitter.com | 869 | 7.42% |
| 4 |  Linkedin Ads | business.linkedin.com | 578 | 4.94% |
| 5 |  Microsoft Advertising | ads.microsoft.com | 368 | 3.14% |
| 6 |  Pinterest Ads | ads.pinterest.com | 342 | 2.92% |
| 7 |  DoubleClick Ad Exchange (AdX) | www.doubleclickbygoogle.com | 332 | 2.84% |
| 8 |  Amazon Advertising | advertising.amazon.com | 177 | 1.51% |
| 9 |  Taboola | www.taboola.com | 154 | 1.32% |
| 10 |  Google Publisher Tag | developers.google.com | 85 | 0.73% |
| 11 |  Criteo | criteo.com | 72 | 0.61% |
| 12 |  Prebid | prebid.org | 38 | 0.32% |
| 13 |  ID5 | id5.io | 37 | 0.32% |
| 14 |  AppNexus | appnexus.com | 34 | 0.29% |
| 15 |  Smart Ad Server | smartadserver.com | 31 | 0.26% |
| 16 | DoubleClick for Publishers (DFP) | www.google.com | 28 | 0.24% |
| 17 |  DTScout | www.dtscout.com | 16 | 0.14% |
| 18 |  Snap Pixel | businesshelp.snapchat.com | 13 | 0.11% |
| 19 |  PubMatic | www.pubmatic.com | 11 | 0.09% |
| 20 |  33Across | www.33across.com | 10 | 0.09% |
| 21 |  Mediavine | www.mediavine.com | 10 | 0.09% |
| 22 |  STN Video | www.stnvideo.com | 10 | 0.09% |
| 23 |  AdRoll | adroll.com | 9 | 0.08% |
| 24 |  AcuityAds | www.acuityads.com | 6 | 0.05% |
| 25 |  Rubicon Project | rubiconproject.com | 6 | 0.05% |
| 26 |  Reddit Ads | advertising.reddithelp.com | 5 | 0.04% |
| 27 |  Teads | www.teads.com | 5 | 0.04% |
What is an Advertising ?
Advertising technology automates and optimizes digital ad campaigns, targeting audiences and maximizing ad performance across various online platforms.
Alternative technology categories to Advertising
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