Data Analytics technologies list and market shares
| Technology name | Official website URL | Tracked websites using this technology | Market shares | |
|---|---|---|---|---|
| 1 |  Google Analytics | google.com | 112,948 | 87.36% |
| 2 |  Facebook Pixel | facebook.com | 37,997 | 29.39% |
| 3 |  Google Ads Conversion Tracking | support.google.com | 13,017 | 10.07% |
| 4 |  Microsoft Clarity | clarity.microsoft.com | 10,623 | 8.22% |
| 5 |  Hotjar | www.hotjar.com | 8,989 | 6.95% |
| 6 |  Linkedin Insight Tag | business.linkedin.com | 7,468 | 5.78% |
| 7 |  Matomo Analytics | matomo.org | 6,867 | 5.31% |
| 8 |  HubSpot Analytics | www.hubspot.com | 5,445 | 4.21% |
| 9 |  MonsterInsights | www.monsterinsights.com | 5,343 | 4.13% |
| 10 |  TikTok Pixel | ads.tiktok.com | 3,544 | 2.74% |
| 11 |  Snowplow Analytics | snowplowanalytics.com | 3,401 | 2.63% |
| 12 |  Cloudflare Browser Insights | www.cloudflare.com | 3,084 | 2.39% |
| 13 | Google Call Conversion Tracking | support.google.com | 2,160 | 1.67% |
| 14 |  Pinterest Conversion Tag | www.pinterest.com.au | 1,992 | 1.54% |
| 15 |  PixelYourSite | www.pixelyoursite.com | 1,280 | 0.99% |
| 16 |  VWO | vwo.com | 1,264 | 0.98% |
| 17 |  BugSnag | bugsnag.com | 934 | 0.72% |
| 18 |  Leadfeeder | www.leadfeeder.com | 914 | 0.71% |
| 19 |  Crazy Egg | crazyegg.com | 891 | 0.69% |
| 20 |  Plausible | plausible.io | 835 | 0.65% |
What is a Data Analytics ?
Data analytics technologies are tools that track and report website traffic, user behavior, and other key metrics to help optimize online performance.
Alternative technology categories to Data Analytics
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