Data Analytics technologies list and market shares
| Technology name | Official website URL | Tracked websites using this technology | Market shares | |
|---|---|---|---|---|
| 1 |  Google Analytics | google.com | 55,256 | 77.96% |
| 2 |  Matomo Analytics | matomo.org | 3,784 | 5.34% |
| 3 |  Site Kit | sitekit.withgoogle.com | 3,432 | 4.84% |
| 4 |  Facebook Pixel | facebook.com | 1,772 | 2.50% |
| 5 | Google Ads Conversion Tracking | support.google.com | 1,319 | 1.86% |
| 6 |  Linkedin Insight Tag | business.linkedin.com | 1,115 | 1.57% |
| 7 | Google Analytics Enhanced eCommerce | developers.google.com | 336 | 0.47% |
| 8 |  Hotjar | www.hotjar.com | 333 | 0.47% |
| 9 |  Plausible | plausible.io | 291 | 0.41% |
| 10 |  HubSpot Analytics | www.hubspot.com | 262 | 0.37% |
| 11 |  Statcounter | www.statcounter.com | 260 | 0.37% |
| 12 |  Zipkin | zipkin.io | 255 | 0.36% |
| 13 |  Cloudflare Browser Insights | www.cloudflare.com | 245 | 0.35% |
| 14 |  WP-Statistics | wp-statistics.com | 230 | 0.32% |
| 15 |  Microsoft Clarity | clarity.microsoft.com | 200 | 0.28% |
| 16 |  TikTok Pixel | ads.tiktok.com | 118 | 0.17% |
| 17 |  Pinterest Conversion Tag | www.pinterest.com.au | 108 | 0.15% |
| 18 |  Snowplow Analytics | snowplowanalytics.com | 108 | 0.15% |
| 19 |  PayPal Marketing Solutions | developer.paypal.com | 107 | 0.15% |
| 20 |  Vercel Analytics | vercel.com | 99 | 0.14% |
| 21 | Google Call Conversion Tracking | support.google.com | 96 | 0.14% |
| 22 |  Leadfeeder | www.leadfeeder.com | 92 | 0.13% |
| 23 |  Instana | www.instana.com | 82 | 0.12% |
| 24 |  Mixpanel | mixpanel.com | 79 | 0.11% |
| 25 |  AT Internet Analyzer | atinternet.com | 70 | 0.10% |
| 26 |  Piwik PRO Core | piwik.pro | 69 | 0.10% |
| 27 |  Yandex.Metrika | metrika.yandex.com | 60 | 0.08% |
| 28 |  Site Meter | www.sitemeter.com | 52 | 0.07% |
| 29 |  Clicky | getclicky.com | 51 | 0.07% |
| 30 |  Fathom | usefathom.com | 51 | 0.07% |
| 31 |  Skai | skai.io | 49 | 0.07% |
| 32 |  Triple Whale | triplewhale.com | 49 | 0.07% |
| 33 |  Ezoic | www.ezoic.com | 37 | 0.05% |
| 34 |  Azure Monitor | azure.microsoft.com | 36 | 0.05% |
| 35 |  Umami | umami.is | 33 | 0.05% |
| 36 |  Smartlook | www.smartlook.com | 31 | 0.04% |
| 37 |  Adobe Analytics | www.adobe.com | 28 | 0.04% |
| 38 |  The Hotels Network | thehotelsnetwork.com | 28 | 0.04% |
| 39 |  Quantcast Measure | www.quantcast.com | 25 | 0.04% |
| 40 |  BugSnag | bugsnag.com | 20 | 0.03% |
| 41 |  Amplitude | amplitude.com | 19 | 0.03% |
| 42 |  ShinyStat | shinystat.com | 18 | 0.03% |
| 43 |  VWO | vwo.com | 16 | 0.02% |
| 44 |  Mouse Flow | mouseflow.com | 14 | 0.02% |
| 45 |  Crazy Egg | crazyegg.com | 13 | 0.02% |
| 46 |  Histats | www.histats.com | 12 | 0.02% |
| 47 |  Leadinfo | www.leadinfo.com | 12 | 0.02% |
| 48 |  Liveinternet | liveinternet.ru | 11 | 0.02% |
| 49 |  Dynatrace | www.dynatrace.com | 10 | 0.01% |
| 50 | github.com | 9 | 0.01% | |
| 51 |  PostHog | posthog.com | 9 | 0.01% |
| 52 |  Simple Analytics | simpleanalytics.com | 9 | 0.01% |
| 53 |  Heap | heap.io | 7 | 0.01% |
| 54 |  Lucky Orange | www.luckyorange.com | 7 | 0.01% |
| 55 |  Ackee | ackee.electerious.com | 6 | 0.01% |
| 56 |  Adjust | www.adjust.com | 6 | 0.01% |
| 57 |  FullStory | www.fullstory.com | 6 | 0.01% |
| 58 |  Open Web Analytics | www.openwebanalytics.com | 6 | 0.01% |
| 59 |  Alexa Certified Site Metrics | support.alexa.com | 5 | 0.01% |
| 60 |  Etracker | www.etracker.com | 5 | 0.01% |
| 61 |  Naver Analytics | analytics.naver.com | 5 | 0.01% |
What is a Data Analytics ?
Data analytics technologies are tools that track and report website traffic, user behavior, and other key metrics to help optimize online performance.
Alternative technology categories to Data Analytics
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